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Ana Ivanovic, PhD, currently serves as the Director of Digital Care Ecosystem at HARTMANN GROUP, leading a team focused on developing strategies for digital health solutions in various care settings. Previously held the role of Director of Business Innovation at HARTMANN GROUP, where responsibilities included launching new digital health opportunities and overseeing cross-functional projects. Prior experience includes serving as Director of Solution Selling for EMEA at Fresenius Medical Care and various leadership positions at Philips, including Sr. Manager of Commercial Excellence and Analytics. Ana Ivanovic completed a PhD in Strategic Decision Making from the University of Twente, and holds a Master's degree in Biomedical/Medical Engineering from the University of Belgrade.