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Rocio Rodriguez Ruiz currently serves as the Head of People & Culture at Sidra, having joined the company in November 2023. Prior to this role, Rocio held various positions at Plain Concepts, where responsibilities included team management and the design of internal processes to enhance employee monitoring and job satisfaction. Rocio's earlier experience includes roles as a Talent Acquisition Specialist at Between Technology and Robert Walters, focusing on IT and engineering sectors. Rocio began a career in human resources as a trainee in personnel selection at Manpower España. Educational qualifications include ongoing studies in Dirección de Personas, Desarrollo del Talento y Gestión Laboral from EIP International Business School, along with advanced degrees in digital human resources and human resource management from UNIR and CEF Centro de Estudios Financieros, respectively. Rocio's background in psychology and behavioral sciences was further developed through studies at the University of Wroclaw and Universidad de Jaén.