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Raúl Valdivieso Martínez is a Senior Paid Media Project Manager and Team Lead at SIDN Digital Thinking since September 2018, responsible for creating and planning paid media strategies for clients across various sectors including e-commerce and telecommunications. With extensive experience in platforms such as Google Ads, Meta, LinkedIn Ads, and programmatic advertising, Raúl also has proficiency in affiliate marketing and influencer marketing. Prior to this role, Raúl worked as a Paid Media Specialist and Corporate Communication professional at Invesia Sociedad de Cartera SL from October 2015 to September 2018, and began a career in digital marketing as a consultant at Nexuo from October 2014 to October 2015. Raúl holds a Master's degree in Digital Marketing from ESIC Business & Marketing School and a Bachelor's degree in Business Administration from Universidad de Granada.