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Lara Borrego Jullien is a seasoned professional in digital marketing and paid media, currently serving as Paid Media Team Lead at SIDN Digital Thinking since July 2022, where management of a team of consultants and execution of paid media strategies ensures client success. Prior roles include Traffic Manager & CRO Specialist at cdmon, Advertising Operations Specialist at Smartclip Spain and LATAM, and Digital Marketing Specialist at IFOM, among others. Lara's educational background includes a Master's in Digital Marketing and Web Analytics from Inesdi Business Techschool and a degree in Tourism from Universidad de Málaga, alongside various specialized courses in digital marketing and international business. Additionally, work as a field assistant during turtle nesting seasons reflects commitment to environmental conservation.