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Mark Sheldon is an accomplished technology executive with extensive experience in the software industry. Currently serving as Group CTO and CTO of Sales & Marketing Solutions at Sidetrade, a leading European AI software company listed on EURONEXT, Mark has significantly contributed to the company's growth since January 2017. Prior experience includes co-founding and serving as CTO at BrightTarget Ltd, a machine learning platform that was acquired by Sidetrade in 2016. Mark has also held the role of Digital Development Manager at RWE npower, where responsibilities included leading large teams and driving strategic technical initiatives. Earlier career highlights include working as a Senior Web Developer and Software Consultant, focusing on enterprise-level software solutions for major clients. Mark holds a Bachelor of Science degree in Computer Science from Nottingham Trent University.