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Amanda Jaffa is a seasoned marketing professional with over 10 years of experience in the SaaS industry. Currently serving as Marketing Director at Sidetrade since September 2024, Amanda previously held the role of Marketing Director for EMEA at C2FO, where a strong focus on account-based marketing, event strategy, and pipeline generation was demonstrated. Prior experience includes positions at FactSet, progressing from Marketing Coordinator to Marketing Manager over an 11-year period, specializing in targeted campaigns and integrated marketing strategies. Amanda's career includes significant achievements in brand engagement and demand generation, supported by a BSc (Hons) in Management from Birmingham City University.