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Shalev Belhans is an accomplished marketing professional with extensive experience in the technology and gaming sectors. Currently serving as Head of B2C at Sidelines Group since August 2020, Shalev has developed and implemented a strategic roadmap for a sports betting mobile app, significantly enhancing monetization capabilities and driving growth through market research. Previously, as Head of CRM, Shalev led a KPI-driven team that successfully boosted app revenue by 50% through a proactive communication strategy. Prior roles include Senior Marketing Manager at Selina, where Shalev generated over $120,000 in sales from email campaigns within six months, and Retention Manager at Rakuten Viber, where Shalev improved user retention through strategic campaign management. Shalev began a career at Bank Leumi as CRM Manager, laying the groundwork for subsequent success in customer relationship management and marketing.