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William Heston currently serves as a Senior Associate in the custom business at Sid Mashburn and Ann Mashburn, where responsibilities include overseeing raw materials sourcing, inventory management, garment order placement, pricing strategy, and final order fulfillment. Previous roles include positions at Carters Inc. as a freelance merchandiser, and at Newell Brands as an Assistant Manager in Sales Planning, where William managed new product development and fostered key customer relationships. Prior experience encompasses account management at TRINDGROUP, marketing and public relations internship at Guardian Pharmacy, and early positions in legal assistance and business development internships. William holds a Bachelor’s Degree in Communication and Marketing from Auburn University.