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James is a graduate of The Berklee College of Music, in Boston, MA. and has held positions in team leadership, marketing, public relations, management, and performance in the Los Angeles Entertainment Industry. In the Aftermarket Automotive Industry, he was COO of ESX Motorsports, which he helped grow from a garage-based business to a multi-million dollar company with national distribution. He was responsible for the daily operations, securing sponsorships for racecars, fund allocations, as well as building, 'The World's Quickest and Fastest Subarus' for Subaru of America.