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Bruce J. is an accomplished finance professional with extensive experience in leadership roles within major corporations. Currently serving as Deputy General Manager, CFO, and Board Director at Swellfun, a subsidiary of Diageo listed on the Shanghai Stock Exchange, Bruce has also held multiple significant positions at Diageo, including Interim CEO and Deputy CFO. Prior to their tenure at Swellfun, Bruce was the Finance Director for China at Diageo and has also served as Commercial Finance Director for the region. Additionally, Bruce's experience includes a role as Asia Finance Director at Smiths Group plc and various finance-related positions at Diageo, demonstrating a strong record of strategic financial management across multiple sectors and markets.