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Viviana V. is an accomplished marketing professional with extensive experience in various roles within the marketing and customer experience sectors. Currently serving as Gerente de Marketing, Business Intelligence & Customer Experience at Siatigroup since January 2021, Viviana has a strong background in developing marketing strategies and enhancing brand experiences. Previously, Viviana held leadership positions at Belcorp, where responsibilities included managing Trade Marketing and marketing strategy implementation, as well as conducting market analysis to drive sales. Additional experience includes roles at SiatiGroup, Quifatex, and Pizza Hut, focusing on digital strategies, branding, and market research. Viviana holds a Digital Marketing Expert certification from General Assembly, a Master's in Marketing from Universidad Internacional del Ecuador, and an Engineering degree in Marketing from Universidad de las Fuerzas Armadas - ESPE.