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Sawita Laithong is a seasoned marketing professional with diverse experience in customer loyalty management, e-commerce partnerships, and digital media planning. Currently serving as the Customer Loyalty Management Manager at Siam Piwat since February 2023, Sawita previously held the position of E-commerce Partnership Manager at Central Food Retail Company Limited from July 2020 to June 2023. Additional roles include Marketing Communication Executive at Eventpop and Digital Media Planner at Spore Bangkok. Sawita's earlier experience includes work as a Senior Marketing Officer in the International Marketing Department at Central Pattana Public Company Limited. Educational credentials comprise a Postgraduate Degree in Project Management from Algonquin College (expected completion in 2025), and a Master's degree in International Marketing from the University of Leeds, alongside a Bachelor's degree in Sport and Fitness Administration/Management from Chulalongkorn University.