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Chonchob Choochote is a seasoned professional with extensive experience in strategic planning and marketing. Currently serving as the BRM & Strategic Planning Manager at Siam City Cement since May 2020, Chonchob has also held the position of Senior Customer and Markets Analyst. Prior experience includes a role as Business Excellence Manager at Chip Mong Insee and various positions at Conwood by INSEE, where responsibilities ranged from Strategic Marketing Division Manager to Marketing Analyst. Earlier in the career, Chonchob worked as a Credit Analyst at Bangkok Bank PCL and as a Sales Auditor at Bangkok Airways, focusing on data analysis, customer relationship management, and process improvements. Chonchob holds a Master’s Degree in Marketing from Thammasat Business School and a Bachelor’s Degree in Economics from Chulalongkorn University.