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Danielle Castañeda is a Growth Marketing Consultant at Sia Partners, specializing in new media since June 2021. Previously, Danielle held positions in affiliate marketing at Resident and served as Assistant Office Manager at Galgas Russell Weber LLP from 2016 to 2019. Prior experience includes an Online Affiliate Marketing Specialist role at Hot Topic, where Danielle tracked and optimized affiliate program performance for multiple brands, and an Administrative Assistant position at Disney ABC Television Group, focusing on project coordination and quality control. Danielle also interned in marketing at ICE BlackBox, conducting market research and public relations. Educational credentials consist of a Bachelor of Science in Marketing from California State University, Northridge, and a Paralegal Certificate from UCLA Extension.