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Richard Fraser serves as the President of North America at Shuttlerock, overseeing the overall P&L responsibility for North America and Latin America while providing vision and leadership across multiple business functions. Prior to this, Richard held significant leadership roles including Executive Vice President of Sales at Shuttlerock, Managing Partner at TBWA\WORLDHEALTH, Chief Executive Officer for North America at Proximity Worldwide, and President/CEO of BBDO in Southeast Asia. Richard's extensive experience spans global agency networks with a proven track record in business development, sales strategies, and client management across a diverse range of key clients. Richard's educational background includes an Omnicom Senior Management Program from Babson F.W. Olin Graduate School of Business and a Master and Bachelor of Commerce from the University of Otago, specializing in Marketing Management.