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Ilaria Federici is a marketing professional with extensive experience in the automotive and BtoB sectors. Currently serving as Responsable Marketing BtoB at showroomprive.com since April 2018, Ilaria analyzes sales performance to support sales teams and enhance customer loyalty with brand partners. Previous roles include Assistant Product Marketing Manager at Lexus and Assistant Marketing Manager at Kessel. Ilaria started a career in sport marketing as a Junior Account Manager at Studio Ghiretti & A. s.r.l. Educational qualifications include a Master 2 in Marketing and Advertising and a Master 1 in Management from MBA ESG, as well as a Bachelor's degree in Business Administration from Università degli Studi di Genova.