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Laura Cooke is an accomplished communications professional with extensive experience in PR and content marketing across the African media landscape. Currently serving as the Head of PR and Communications for Showmax since July 2018, Laura oversees PR, content marketing, and social media initiatives in 44 countries, achieving notable accolades such as the Online Strategy of the Year at the New Generation Awards and multiple Bookmark and Promax Awards. Previously, Laura was a Senior Manager at Showmax, where the content marketing function was established, and worked as a Content Strategy Consultant at Vast and in editorial roles at New Media Publishing and TCB Media. Laura holds a Bachelor of Journalism from Rhodes University, a Certificate in Basics of Financial Management from the University of Cape Town, and has a strong foundation in public relations, marketing, and editing from various capacities throughout a diverse career.