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Koos Potgieter has extensive experience in marketing automation and customer value management, currently serving as Principal Specialist for CVM Martech and Automation at Showmax since January 2021. Prior to this role, Koos held several positions at MultiChoice Connected Video, including CVM Marketing Automation Manager and CVM Campaign Specialist from October 2018 to December 2021, and at MultiChoice Group as an Email Production Specialist from May 2014 to October 2018. The career began with roles focused on email marketing at Verpakt Management Services and iGroup, contributing to a solid foundation in digital marketing strategies. Education was completed at Afrikaanse Hoërskool Sasolburg.