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Sampsa Suomalainen is an experienced professional in digital advertising and content solutions, currently serving as Country Manager at ShowHeroes Group since February 2022, where the focus is on providing publishers with top-tier content and advertising solutions. Prior to this, Sampsa held the position of Sales Director at PlayAd Media Group from November 2014 to February 2022, managing key accounts and driving engagement for top Nordic advertisers. Sampsa's career also includes roles as Key Account Manager and Account Manager at SBS Discovery Television, specializing in BtoB advertising sales and client relationship management, and as a Sales Representative at Dressmann AS. Sampsa holds a Bachelor of Business Administration from Laurea University of Applied Sciences.