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Paola De Bona currently serves as the Global Head of Supply Operations for Southern Europe and LATAM at ShowHeroes Group, a leading digital tech and media group focused on innovative video solutions. Previously, Paola led supply operations at Viralize, enhancing the platform's engagement with the video generation and driving publisher relationships. With a strong background in account management at Arte in Arte, Paola has developed expertise in publisher acquisition, partnership negotiations, and performance optimization. Paola earned a degree in Marketing, Corporate Communication, and Global Markets from Università degli Studi di Milano-Bicocca and completed studies at Liceo Linguistico Simone Weil.