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Joaquín Pais is a seasoned professional with extensive experience in marketing, business development, and project management across various sectors. As the CEO of ShowerThinking since April 2007, Joaquín has spearheaded the creation of Marketing Intelligence services on Salesforce tailored for global health and pharmaceutical companies. Prior to this role, Joaquín contributed to marketing and business development for international accounts at Cable & Wireless from 2000 to 2006 and served as a Product Manager at Telefonica from 1996 to 1999, where market analysis and product strategy were key responsibilities. Joaquín began a career in project management at Dassault Aviation in 1995, coordinating an international team. Educational credentials include a Certificate course in Big Data and Social Analytics from the Massachusetts Institute of Technology and an MBA from IEDE Business School, complemented by a degree in Telecommunications Engineering from Universidade de Vigo.