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Alfonso López Rueda possesses extensive experience in digital marketing and technology consulting, particularly within the health and pharmaceutical sectors. Currently serving as the Head of Health and Pharma Solutions at ShowerThinking, Alfonso oversees the delivery of innovative digital services across the Salesforce ecosystem. Previously, Alfonso held the position of Global Omnichannel Operations Lead at Grünenthal, driving customer experience strategies through integrated omnichannel approaches. A long tenure at LEO Pharma included various roles such as Regional MCM Manager Europe+ and Digital Optimization Manager for Psoriasis, focusing on multichannel marketing and patient engagement. Alfonso also has contributed to academic programs in marketing automation and digital healthcare, showcasing a strong commitment to professional development and thought leadership in the industry. Educational qualifications include a Master in Digital Business from ESIC Business & Marketing School and a degree in Computer Engineering from Universitat Oberta de Catalunya.