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Nicole Lyons currently serves as the Head of Marketing at Showcase Group since September 2023. Previously, Nicole held the position of Senior Marketing Manager at Inspired Education Group, where responsibilities included developing data-driven marketing strategies and managing comprehensive marketing campaigns. Notable achievements at Fortnum & Mason as Marketing Manager included delivering a repositioning strategy that significantly increased sales and enhancing PR coverage through improved storytelling. Earlier experience includes roles as Campaign Manager at Moss Bros Group and Brand Manager for Australia Luxe Collective, alongside various marketing positions in established brands like Timberland and Canada Goose. Nicole holds a Bachelor of Science in Psychology from the University of Strathclyde and a Master's degree in Marketing from Glasgow Caledonian University.