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Luke Wester is a highly accomplished marketing professional with extensive experience in demand generation and account-based marketing. Currently serving as the Senior Marketing Program Manager at SoundThinking, Luke has achieved impressive results, including a 182% increase in MQLs and a 163% rise in booked meetings year-over-year. Luke's prior roles include Senior Demand Generation Specialist at Miva, Digital Marketing Strategist, and Content Marketing Manager, where strategic oversight led to significant improvements in lead generation and acquisition efforts. Alongside freelance marketing endeavors, Luke is proficient in utilizing HubSpot for automated workflows, enhancing customer engagement and nurturing processes. With a Bachelor's degree in Marketing from California State University San Marcos, Luke demonstrates a robust foundation in marketing strategy and cross-functional collaboration.