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Michael Plunkett is a seasoned marketing analytics professional with extensive experience in driving data-driven decision-making across various industries. Currently serving as the Director of Marketing Analytics at Shop Your Way since June 2021, Michael previously held the position of VP, Digital Marketing Manager at Northern Trust Asset Management, where responsibilities included supporting marketing through analytics and data strategy. Additional notable roles include Director of Strategy & Analytics at MERGE | World, where Michael enhanced team efficiencies and reporting for multiple agency accounts, and Director of Analytics at Leo Burnett, overseeing analytics projects and creative media optimization. Michael began career progression as Manager of Analytics at Legacy.com, transitioning affiliates to advanced analytics platforms. With a Bachelor of Business Administration in Advertising and Promotions from Western Michigan University, Michael has also held various roles in media planning and analytics in organizations such as Maxus, Norton Advertising, Omnicom Group, and Burrell Communications.