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Charlie Anderson has extensive experience in the marketing and shopper engagement industry. Charlie founded and launched Shoptology in 2013, a company focused on strategic partnerships and building a team of experts in shopper engagement. Charlie also acquired and integrated Mercury 11, a technology incubator. Prior to Shoptology, Charlie worked at Saatchi & Saatchi X, where they held multiple roles including CEO, North America. Charlie led long-standing partnerships with major brands and helped drive strategic insights and results. Charlie is known for their expertise in shopper marketing and their advocacy for keeping the shopper at the heart of all decisions.

Charlie Anderson attended the University of Arkansas from 1987 to 1991, where they obtained a Bachelor of Science (BS) degree in Marketing.