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Petra Krištof has a diverse work experience in various industries. Petra is currently employed as the Head of Partnerships at Shoptet since May 2021. Prior to that, Petra worked at Google as an Industry Manager from February 2019 to April 2021, where they collaborated with major Czech and Slovak e-commerce companies to enhance their online marketing and business growth through Google products.

Before joining Google, Petra served at Seznam.cz, where they held multiple roles. From July 2017 to January 2019, they worked as the Marketing Manager B2B, leading a team and organizing conferences for the top Czech clients of the PPC system Sklik. Petra also served as the Brand Manager B2B in June 2017 and as the Key Account Manager Sklik from October 2016 to June 2017 at Seznam.cz.

Prior to their time at Seznam.cz, Petra worked at INBORN as a Senior Account Manager/Project Manager from May 2014 to September 2016. In this role, they managed client communication, including major brands like Karlovarské minerální vody and Savencia, and collaborated with suppliers such as Google, Seznam, Adform, and Facebook. Additionally, Petra represented the company at professional and public events.

Petra's earlier experience includes working as a PR Junior Manager at RHA| Roman Hrůza Agency from April 2012 to June 2013, where they handled public relations for FISAF.cz and other projects. Petra also served as an Assistant Social Specialist at ActumCZ from July 2012 to January 2013.

Furthermore, Petra has a background in fitness as an instructor aerobics. Petra was certified by FBGA (Fitness Blue Gym Academy) in 2007 and conducted freelance aerobic classes and managed their own children's aerobic team until June 2012. Petra also completed a special referee course through SAMC by FISAF.

Petra Krištof attended the Vyšší odborná škola publicistiky from 2010 to 2014, where they obtained a degree in Public Relations and Marketing communication (Dis). Prior to that, they completed their secondary education at the Gymnázium Vincence Makovského se sportovními třídami, although the specific degree or field of study is not mentioned. Petra obtained their Maturitní zkouška from the Gymnázium Vincence Makovského se sportovními třídami in May 2010. Petra also holds additional certifications such as a Course certificate from EF Education First in July 2008, an Instruktor aerobiku certification from FISAF in 2007, and various certifications from Google, including Advertising Fundamentals in August 2013 and June 2016, Video Advertising Advanced Certification in July 2014, and Advanced Search in November 2013.