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Lucy Yates has a diverse work experience in the PR and influencer marketing industry. Lucy started their career in 2008 at Chase PR, where they worked their way up to become the PR Manager of the womenswear division. During their time at Chase PR, they managed a team and handled various fashion and lifestyle accounts. In 2012, they joined TASK PR as the Womenswear Account Manager, overseeing clients such as Johnstons of Elgin and ASH footwear. After that, they joined Talk PR as a Senior Account Manager and later became an Account Director. Currently, Lucy is at ShopStyle, where they hold the position of Head of ShopStyle Collective for International markets and is responsible for strategic influencer partnerships and campaigns across various categories.

Lucy Yates has a degree in Fashion Promotion with a 2:1 BA (hons) from UCA. Additionally, they attended St. Johns, Marlborough, but no specific degree or field of study is mentioned for that institution.