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Liyia Wu is the founder and CEO of ShopShops. Liyia was previously the founder and head of design at WO2, a women's contemporary line, from April 2009 to January 2016. Before that, they were the founder and buyer of Ishop, a multi-brand store in Soho, from November 2007 to September 2009. Twinkle by Wenlan, a fashion brand, was their first job in the industry where they worked as a merchandiser from November 2005 to July 2007.

Liyia Wu has an Associate of Arts and Sciences (AAS) in Fashion Merchandising from Parsons School of Design - The New School and a Bachelor of Commerce (B.Com.) in Accounting and Finance from UBC Sauder School of Business.

Daniel Han - SVP, Global Business Development, Xiao Qian Hang - Co-Founder & President, Asia, and Lauren Werner - COO report to Liyia Wu.