Pei-Yi (Anna) Wu is an accomplished Data Product Manager at SHOPLINE since June 2021, with extensive experience as a Marketing & Design Consultant since March 2014. Prior roles include Manager of Data Analytics at PopDaily, where a data analytics team and system were established from the ground up, and Digital Marketing Specialist at 美而快國際股份有限公司. Wu also served as a Digital Marketing Consultant for Generation Tux, implementing effective strategies that significantly reduced cost per lead. Experience includes leadership roles in demand generation at Accomplice and marketing initiatives at Black Market SF and Eagle's Nest Innovations. Educational qualifications include a Master of Science in Integrated Marketing Communications from Golden Gate University and a Bachelor of Arts in Advertising from Chinese Culture University.
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