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Sadia Latifi is a seasoned professional with extensive experience in UX design, content strategy, and marketing. Currently serving as the Director of UX and Product Marketing for Ecosystem + International at Shopify, Sadia oversees a team of over 30 designers and researchers, while also supporting around 130 content designers. Prior to joining Shopify, Sadia held leadership positions at Airbnb, where the focus was on content strategy and UX writing for hosting and experiences. Previous roles include Creative Director at Pinterest, managing content strategy and brand design, and Senior Content Strategist at The Barbarian Group, specializing in actionable content strategies for prominent clients. Sadia's early career included various writing and editorial roles at respected publications such as The News & Observer and Columbia Daily Spectator. Sadia holds a B.A. in Anthropology from Columbia University.