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Jo-Anne Morgan is a seasoned professional in ecommerce and digital marketing, currently serving as a Senior Merchant Success Manager at Shopify since January 2022, with a focus on enterprise and large accounts within the EMEA region. Previously, Jo-Anne held roles such as Head of Agencies & Partnerships at IRP Commerce, where strategic marketing planning and consultancy were central responsibilities. Additional experience includes positions as an Account & Project Manager at Export Technologies, Senior Digital Content Producer at Ardmore Advertising and Marketing, and various marketing roles at Allen & Overy, Lookers PLC, the Odyssey Arena, and as a Cultural Representative at Walt Disney World. Jo-Anne holds a 2:1 Honours degree in Marketing with a Diploma in Industrial Studies from Ulster University.