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Luísa Kufel is an experienced operations and customer experience professional with a strong background in managing teams and processes across various industries. Currently serving as a Senior Associate II at Shopee since November 2022, Luísa previously held the role of Operations Manager at Hent, overseeing full-stack operations and directly reporting to the CEO. Prior experience includes positions at Creditas, where Luísa managed substantial teams in loan collection and customer support functions, and Loggi, contributing to geographic expansion and customer experience initiatives. Luísa holds an MBA in Project Management from USP and a Bachelor's degree in Agroecology from UFSCar, further enhancing a robust educational foundation.