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Goh Yuping has a strong background in strategic partnerships and business development, with experience in driving payment partnerships in the F&B and retail category. Goh has worked in various marketing and management roles in companies such as Citi, Groupon, and Crabtree & Evelyn. With a Bachelor of Business Management degree in Marketing & Corporate Communications from Singapore Management University, Goh brings a wealth of expertise in brand management, marketing, and public relations to their current role at ShopBack.