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Belicia Lim has a diverse work experience spanning various marketing roles in different companies. Belicia is currently working at ShopBack as the Financial Services Marketing Lead, where they lead a team focused on driving user acquisition and transaction growth for ShopBack Pay and PayLater in various categories. Prior to this, they worked at Lazada as a Regional Marketing Manager, where they were responsible for marketing solutions. Before that, they held multiple roles at YouTrip, including Senior Marketing Manager, Brand Manager, and Senior Marketing Executive. Belicia played a significant role in establishing and championing the YouTrip brand, driving user acquisition and engagement, and launching YouTrip in Singapore. Earlier in their career, Belicia worked as a Marketing Executive at Johnson & Johnson, where they focused on merchant channel marketing for the ACUVUE brand portfolio. Belicia also gained experience as a Creative Account Servicing Intern at BBDO Singapore. Throughout their career, Belicia has demonstrated their ability to lead teams, manage budgets, optimize strategies, and drive revenue and brand growth through data-driven insights and cross-functional collaboration.

Belicia Lim attended Nanyang Technological University Singapore from 2013 to 2017, where they received their Bachelor's Degree in Communication Studies. Additionally, they studied at the University of Leeds for an unspecified period of time, specifically in the field of Business. Belicia Lim also obtained a certification in Facebook Studio Edge from Facebook in January 2015.