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Subarna Mukherjee is the Founder & CEO of Shop Culture, specializing in scaling brands on e-commerce with new-age technology. Prior to this role, Subarna had extensive experience in the retail and consumer goods industry, working as a Product Leader at Amazon and a Senior Product Manager at ITC Limited. With a background in business analysis and a strong foundation in statistics, Subarna has successfully launched and managed various brands and products, driving growth and engagement. Additionally, Subarna has experience in strategic business advisory roles and has interned at Mahindra Group and worked as a Business Analyst at PwC. Subarna holds an MBA in International Business and has a Bachelor's degree in Statistics.