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Vartika is currently serving as Group Head - Brand Strategy at Shobiz Experiential Communications since May 2022. Prior to this, Vartika held the role of Senior Brand Strategist at the same company from November 2018 to September 2021. Vartika has experience in marketing communications, copywriting, and digital marketing across various industries such as advertising, events, and non-profit organizations. Vartika has a Bachelor's degree in Communication and Media Studies from Guru Gobind Singh Indraprastha University and a Master's degree in Mass Communication/Media Studies from Guru Jambeshwar University, Hissar.