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Erich Steinbock, PhD, is a distinguished academic and industry professional with extensive experience in hospitality management. Currently serving as a Distinguished Professor at the Swiss Hotel Management School since November 2013, Steinbock has held various senior leadership roles, including Regional Vice President and Managing Director at Rosewood Hotels & Resorts, and Area Managing Director at The Carlyle, A Rosewood Hotel. Earlier career highlights include positions as General Manager and Vice President of Food & Beverage at The Ritz-Carlton Hotel Company LLC and as F&B Director at The Beverly Hills Hotel. Steinbock's educational background includes a Ph.D. in Hospitality Management from Iowa State University and an MBA in Business Administration from City University of Seattle, with ongoing studies in Happiness Studies at the Happiness Studies Academy.