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Sergey Kuznetsov started their career as a Market Research Manager at Hachette Filipacchi Shkulev in 2004 and worked there until 2009. SERGEY then joined Hearst Shkulev Media in 2010, where they initially held the role of Senior Market Research Manager (Digital) until 2013. After that, they were promoted to Head of Web Analytics.

From 1995 to 2000, Sergey Kuznetsov attended the Higher School of Economics. During this time, they studied management, although no specific degree was mentioned.