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Ivan Lai is a seasoned professional in trade marketing and sales management, currently serving as Trade Marketing Manager at Shiseido since May 2017. In this role, Ivan oversees brand performance and manages project negotiations for brand and channel expansions. Previous experience includes positions as Key Account Manager and multiple roles as Assistant Sales Manager, where Ivan consistently exceeded sales targets across various department stores and chain outlets. Educational qualifications include a Master's degree in Marketing from National Chung Hsing University and a degree in Mechanical and Electro-Mechanical Engineering from Tamkang University.