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Donghyun Kim is an experienced digital UX professional and brand designer, currently working at Shinsegae International Inc. since April 2016, focusing on content planning and media commerce in the Digital UX team. Notable contributions include managing digital editorial content for SI Village and strategizing social media for various brands. Previously held roles span across live commerce operations, data marketing, and e-commerce content design. As a freelancer since 2012, Donghyun has led multiple rebranding projects and identity designs for various clients. Co-founder and Creative Director of the London-based fashion magazine A2Z Fashion, with earlier experience as a graphic designer at Hongdesign. Education includes a BA in Graphic Design from Central Saint Martins and an MA in Graphic Branding & Identity from London College of Communication, complemented by a BA in Communication Design from SADI.