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Ross Phernetton has over 25 years of experience in the creative industry. Ross began their career in 1994 as the Broadcast & Storewide Creative Manager for Marshall Field's / Target Corp, where they managed the broadcast budget and work of four different ad agencies as well as the internal creative teams for all home and storewide advertising. Ross collaborated on co-branding campaigns with Nike, Martha Stewart, Ralph Lauren and many more and created Target Corp's first website. In 1998, they moved on to Firewerks as the Associate Creative Director, working with clients such as Larson Boats, Target and Grand Casino. In 2000, they joined BBDO Minneapolis as the Creative Director, VP, where they re-branded Fiserv, named and introduced new products for Allsteel and launched Berkshire Hathaway HomeServices. In 2007, they became the first employee in the US for Proximity, the world's most awarded digital and direct network, where they launched social media for the Minnesota Vikings; EV Solutions for Aerovironment and mobile e-commerce for Schwan's. Ross innovated distributed digital content for Warner Brothers, found more than a million Facebook likes for a meat company, Hormel, and won a gold Effie for Formica. In 2013, they became the Chief Creative Officer for Staff.is, a content-rich start-up backed by Samsung. In 2014, they joined BAREFOOT as the Experience Design, Group Director, SVP. In 2021, they joined Protagonist as the Contributing Editor and in 2022 they became the Executive Creative Director for Shinebox.

Ross Phernetton obtained a Bachelor of Arts (B.A.) in English and Ross'story from the University of Minnesota between 1988 and 1993.