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Brad Lyle is an accomplished sales professional with extensive experience in the beverage industry. Currently serving as Regional Director at RSP Nutrition since December 2023, Lyle also holds the position of Vice President of Sales West at ShineWater, where employment began in June 2020. Previous roles include Senior Director of National Sales and Director of Sales National Accounts at Perfection Snacks, as well as Regional Sales Manager at Reed's Inc. Lyle has also contributed to companies such as True Drinks, Inc., Boylan Bottling Co., and Jones Soda Co. through various sales management roles, specializing in building relationships with Direct Store Delivery (DSD) partners and retail accounts across the South Central US region.