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ZT

Zoe Tan

Social Media Marketing Lead at Shift4

Zoe Tan is a seasoned professional in social media and communications, currently serving as the Sr. Social Media & Communications Strategist to the CEO at Inkitt since May 2022. Previously held the position of Social Media Manager at LinkGraph.io, where responsibility included developing social media strategies and managing content across various platforms. Prior experience includes roles such as Social Media Coordinator at Kaspersky Lab, focusing on regional strategy and advertising, and Social Media Coordinator for the Division of Emerging Media Studies at Boston University, where marketing awareness was enhanced through targeted strategies. Additional roles include Social Media Executive at AirAsia, Digital Account Manager at Matthew Aaron Agency, and various writing internships that contributed to content creation and marketing efforts. Zoe Tan holds a Master of Arts in Emerging Media Studies from Boston University and a Bachelor's Degree in English from the University of Louisiana at Lafayette.

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