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Eleanor Frith is a Senior Paid Advertising Analyst at SHIFT - The Amazon Experts, where effective advertising strategies are developed to drive results for prominent brands on Amazon since January 2023. Prior experience includes roles as a Senior Advertising Executive at Dinosaur and an Advertising Executive at SHIFT Marketplace, alongside a position as a PPC Executive at THG for Myprotein. Eleanor holds a Business Management with Marketing (BA) degree from the University of Leeds, completed in 2022, and has a background in A Levels from Sir John Deanes Sixth Form College.