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Irma Karsten is a professional with experience in digital marketing strategy development, curriculum development, and training delivery. Irma has held positions such as COO and Strategy Director at The Digital Marketing Academy SA, CMO at Shift ONE Digital, Digital Strategy Director at iTagDigital, and Digital Marketing Strategist at The Training Group SA. Irma has also worked as a Digital Marketing Trainer at LYDIAN STONE, a Digital Skills Mentor at UpSkill Digital, and a Google Digital Skills Trainer at Google Digital Skills For Africa. Their educational background includes a BA in Applied Psychology in the Workplace from UNISA and a Certificate in Operational Leadership from Technikon Pretoria (TUT).