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James Alexander transfers client requirements into practical and economic solutions through agile development methods, giving Shift Digital a leading edge. James has been architecting and developing successful digital advertising software solutions for more than 10 years and is responsible for groundbreaking systems ranging from enterprise lead management to analytics and reporting.

Before joining the Shift Digital team, he was the lead architect at an independent digital advertising software vendor for one of the largest OEM brands in North America. James was charged with designing, implementing, and managing the company’s enterprise solutions group. His passion for technology and aptitude for understanding client interests helped them grow into one of the top technology vendors in the lead management space.