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Simon Wear serves as Executive Chairman at Play Sports Network since June 2024 and has held multiple significant roles since October 2010 as Founder and Chairman of SHIFT Active Media and previously as Founder and CEO. Recent investments include roles as an investor in F1® Arcade and a seed investor in platforms such as Just About and PickGuru. Wear notably supported Pure Electric as an investor and Non-Executive Director from November 2022 to May 2024. As a Non-Executive Director for Enduro Sports Organisation and former CEO of Play Sports Group, Wear has significantly contributed to the cycling media landscape with the establishment of the Global Cycling Network (GCN). Prior to these ventures, Wear served in various leadership positions at Future Publishing from 1992 to September 2010, including Chief Operating Officer. Educational background includes attendance at St Mary Redcliffe and Temple School from 1982 to 1988.