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Jeroen Bruinsma has extensive experience in sales and business development, currently serving in New Business Development and Sales at SHI since January 2016. Prior to this role, Jeroen was the Sales Manager for Benelux at Universo Consumer Products from November 2007 to September 2015. Jeroen also held the position of Key Account Manager at both Black & Decker (January 2005 - October 2007) and Feeder One (September 1994 - December 2004), previously known as AGZ Roden. Jeroen holds a Bachelor of Economics in Commercial Economics from Hogeschool Drenthe (1987 - 1991) and completed VWO at Gemeentelijke Scholen Gemeenschap Emmen (1980 - 1986).