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Christian Hedborg is an accomplished business leader with extensive experience across various industries. As the CEO and Owner of Next Strategies since January 1995, Christian has led multiple ventures, including serving as a Board Member for Sleip and Financial Service Advisor for Shewy since 2021. Christian co-founded Björk & Berries, a Swedish brand specializing in 100% natural fragrances, and has provided strategic advisory for NonStop Gym SA. Previously, Christian held management roles, including Managing Director for VetFamily and CEO at Brusell Communications AB, while also contributing as Vice President and Board Member for SkandiaMäklarna. With a solid educational background from the Stockholm School of Economics, Christian brings expertise in marketing and business development.